Doing business alone
is quieter than you think.
It's not because the office is quiet,
but because there's no one to share decisions with.
Even if things go well, you're alone
and even if they don't, you're still alone.
And when you start creating content,
this loneliness deepens even further.
I once stared at the screen
instead of writing a single word.
It wasn't because I didn't know what to write,
but because I wasn't sure if I should write it.
"Isn't this too personal?"
"Will I be misunderstood for saying this?"
"What if no one reads it?"
These questions
are thrown at oneself
even without someone asking.
When you have a team,
you might hear "Let's give it a try",
but when you're alone,
you have to say that to yourself.
For a solopreneur creating content
is not actually taking on an additional task.
It's more like putting yourself in the spotlight.
In your writing,
your way of thinking remains,
in your videos,
your attitude remains.
You can't avoid it.
You can't fake it.
So at first,
people stop creating content not because it's difficult,
but because revealing themselves is daunting.
However,
once you start overcoming this fear,
something strange happens.
At some point,
the content starts speaking for you.
Even when you're not there,
your words remain,
and without your explanation,
the videos speak for themselves.
"This person works based on these standards."
"This person makes judgments in this way."
It's at this moment you realize.
Ah, this is not labor, it's a manifestation.
Of course, reality is not romantic.
Shooting is tedious,
editing is endless,
writing keeps growing.
Views are lower than expected,
no comments,
and slow responses.
Especially at the beginning,
while dealing with all this,
there's no immediate reward.
That's why many people
quit at this stage.
"Wouldn't it be better to
do one more task at this time?"
It's a very rational decision.
And a very common one.
However,
only those who don't make that choice
discover a certain point.
Content
gains meaning over time.
Today's post
may not be directly linked to today's revenue,
but in 3 months, 6 months,
it becomes someone's "first impression".
That first impression
lasts longer than an advertisement.
Creating content alone
ultimately comes down to this choice.
Giving up short-term efficiency
Choosing long-term trust
Leaving immediate rewards
Leaving accumulating explanations
That's why this path
is not suitable for quick people.
It's only suitable for those who endure.
Ironically,
this solo endeavor
leads you out of solitude.
One day,
people with similar concerns
quietly gather.
Through comments,
emails,
messages.
"I thought this post was about me."
"Thank you for organizing these thoughts."
It's at that moment you realize.
Ah, I wasn't speaking alone.
For a solopreneur,
content is not just a marketing tool,
it's a self-alignment tool.
What to believe in,
how far to take responsibility,
what standards to work by.
The moment you leave that in writing and videos,
your business shakes a little less.
It's because it's not about external factors,
but about establishing your own standards.