When you're in business,
there comes a moment
when time comes to mind before numbers.
This month's sales,
this quarter's contracts,
this campaign's performance.
Everything is tied to 'now.'
Turn on an ad, people come
Turn off the ad, as if nothing happened,
everything disappears.
As this structure repeats,
a question arises in the mind.
"Can I continue like this a year from now?"
At first, it's fueled by enthusiasm.
Next, it's fueled by experience.
Then, it's fueled by stamina.
And eventually, you realize.
Stamina alone cannot sustain a business for long.
From the beginning,
I didn't want to do YouTube
I didn't dream of blogging either.
I just
wanted to be able to explain this work
and that thought grew.
To customers,
to partners,
and eventually
to myself as well.
Repeating the same explanation to someone new
at some point felt inefficient.
"If I could just explain this story once properly,
I wouldn't have to explain it again, would I?"
At the end of that question
were words and videos.
It takes longer than expected
to write a blog post.
When shooting a YouTube video,
I stumble over words,
redo it,
and editing, I disappoint myself.
But something strange happens.
A few days later,
a few weeks later,
perhaps a few months later,
someone contacts me after seeing that content.
"I enjoyed reading that post."
"I watched the video and gained trust."
"I felt our thoughts were similar."
That's when it hits you.
Ah, this is accumulation, not just labor.
Advertising
only works when you spend money.
Content
works over time.
That's why many entrepreneurs
choose advertising in the beginning
and turn to content later on.
More accurately,
only those willing to endure
choose content.
Because content
doesn't offer immediate rewards.
The post written today
doesn't guarantee today's revenue.
The video posted today
doesn't promise today's results.
But instead,
it answers this question.
"How can I stay
and not disappear?"
Blogging
leaves my thoughts in a structured form.
YouTube
conveys my judgment and attitude like a person.
Writing
leaves the impression, "This person thinks deeply,"
while videos
leave the emotion, "This person is trustworthy."
When these two accumulate,
business enters a slightly different phase.
A stage where no explanation is needed.
A stage where no proof is needed.
A stage where
people come to know me first.
So, I want to say this.
Entrepreneurs
start YouTube and blogs
not because of trends
or fads.
But because they want to last without getting tired.
To have something
that quietly explains without shouting
by their side.
Content
is the most diligent employee
working for me.
No complaints,
no salary,
and doesn't disappear overnight.
A piece of writing today,
a video shot today
might not cause any immediate impact.
But one thing is certain.
It doesn't disappear.
And in business,
not disappearing
is a greater power than one might think.