— How to sustain a blog and YouTube simultaneously
When creating content,
there comes a moment
"Do I have to create this again?"
It takes energy to write a single article
and courage to film a video.
However, when thinking that
you have to do it all over again for each platform,
people easily get tired.
Many people
stop here.
Not because they can't create content
but because they try to create it too diligently.
In fact, most entrepreneurs
already have content.
Explanations given to customers
Sentences written in proposals
Questions repeatedly asked
Thoughts summarized through failures
However, we
do not consider this as content.
Because it's too familiar, too ordinary.
But the essence of content is
not a new story.
It is
delivering the same story
to different people
in a different way.
The reason it is difficult
to operate a blog and YouTube simultaneously
is not because it's twice the work.
It's because of the misconception that
"you have to create something completely different."
But those who actually sustain well
do the opposite.
Choose one topic
Express it verbally first
Summarize it in writing
Write it down first
Bring it up verbally
In other words,
the idea is the same
only the format is different.
A blog is
a space for calmly organizing thoughts.
It holds onto sentences
that would have slipped away when spoken,
aligns them,
and removes unnecessary emotions.
That's why blog posts
show the organized me.
On the other hand, YouTube
captures the me before being organized.
The moments of hesitation,
the expression of choosing words,
the voice when confidence arises.
That's why videos
show the human-like me.
These two do not compete.
They complement each other.
When you start writing
the same story multiple times,
something strange happens.
Creating content
becomes less intimidating.
Because you've already
spoken about it once,
and already
organized it once.
The burden of having to
bring out something completely new every time disappears.
Instead, it changes to this question.
"How should I approach
this story this time?"
This question
does not tire you out.
Instead,
it keeps you going.
I want to see the word efficiency
a little differently.
Efficiency is not
producing a lot quickly.
It is producing without getting tired for a long time.
That's why people who create content for a long time
naturally use the word 'recycle.'
But this is not about
rephrasing things roughly.
It is closer to the process of maturing thoughts.
When you tell the same story
after some time has passed,
the expression changes,
and the essence becomes clearer.
That change itself
becomes the content.
At some point,
content
becomes not something you have to do
but a collection of records.
Even without creating something new,
between the existing thoughts,
you see clues for the next article.
That's when you first feel.
"Ah, it's a bit easier now."
Once you reach this point,
content
becomes not a burden of the business
but a structure supporting the business.