— The Curve of Trust, Not Virality
One day, suddenly,
I find myself looking at the numbers again.
The views are still not high.
There aren't many comments.
There's hardly any sharing.
But it's strange.
There are people who keep reading the posts.
At first,
I thought it was a mistake.
No Response, Yet People Remain
The subtle changes
are not easily noticeable.
When a new post is made,
there are people who read it to the end
A few days later,
traces of rereading the previous posts can be seen
Quietly,
emails or messages come in
"I keep reading your posts."
"I've sorted out troubles that are hard to explain in words."
This is not an explosion.
It's accumulation.
The Curves of Virality and Trust Differ
Virality is
steep.
It rises quickly
and disappears quickly.
Trust is
gradual.
It rises slowly
and doesn't easily decline.
The problem is
that most platforms
only show the curve of virality.
So,
those on the curve of trust
always doubt.
"Am I going the wrong way?"
Slow Content is Chosen Content
People
subconsciously distinguish
between content to consume quickly
and content to keep close for a long time.
Fast content
is needed right now.
Slow content
is revisited later.
Your posts
belong to the latter.
So they are saved,
bookmarked,
and reopened later.
This is not a reaction.
It's a relationship.
Trust Creates Recommendations
The trust that slowly accumulates
suddenly
manifests in a different form.
"Please read this post."
"This person's posts have been helpful."
"This person doesn't exaggerate."
These recommendations
come from people,
not algorithms.
And human recommendations
last much longer.
The Moment of Sudden Visibility Comes
One day,
without any special reason,
there is an increase in traffic.
It's not about a specific post,
but all posts are being read together.
This is not a coincidence.
It's the result of accumulation.
Once trust is built to a certain extent,
people start to see
not just 'a post'
but 'a person.'
Slow Speed is Not a Weakness
Your pace
is not slow,
it's a different rhythm.
It may seem like you're walking alone
on a track where everyone else is running.
However,
those who continue in the same direction for a long time
eventually stand out.
In Conclusion
Even if it seems like there's no response right now,
your posts
are still out there.
Quietly being read,
slowly accumulating,
gradually building trust.
And at some point,
people will say,
"I trust and follow this person's posts."
In the next post,
I will discuss
what is essential to maintain this trust,
which is a structure that doesn't require exaggeration.