One day, suddenly
I had this thought.
"I am definitely working,
Why does no one know me?"
There is a service
There are products
I can explain
But no one comes first.
At that moment, I realize.
People no longer
Look for 'good things'.
They only look for what is visible.
In the past
There was word of mouth.
A well-known store in the neighborhood
Didn't need to advertise
People came on their own.
But now it's different.
People don't ask.
They search.
And what's not in the search results
Is as good as non-existent.
No matter how honest you work,
No matter how skilled you are,
If you're not searchable, you're not chosen.
At first
The word SEO
Felt too technical.
Keywords, meta tags, algorithms.
It seemed like the domain of developers or marketers.
But at some point
I saw its essence.
SEO is about
"Who answers the questions people ask first."
People ask similar questions
Every day.
Can I trust this service
Is this price reasonable
Is this person an expert
To those questions
Some answer with ads
Some answer with content.
And gradually
People stop trusting ads.
With the emergence of AI
This trend accelerated.
Now people
Don't even click on search results.
Because AI summarizes,
Organizes,
And answers.
So what's important now
Is not "how many clicks were induced".
It's whether it's a word AI can refer to.
AI doesn't like fancy words.
It likes clear words.
Words from experience,
Contextual explanations,
Consistent logic.
In the end
Writing that gives trust to people
Is also chosen by AI.
At this point
Blogs become powerful again.
Blogs
Can elaborate on thoughts,
Explain processes,
And record failures.
Those records
Don't disappear over time.
And at some point
Quietly appear in someone's search results.
"Ah, this person
Has been thinking about this for a long time."
That perception alone
Works more powerfully than sales.
YouTube is no different.
Videos
Show a person's attitude.
Whether they rush their words,
Avoid them,
Or take responsibility and speak.
Now AI
Even sees these reactions.
How long they watched,
Where they left,
Who stayed until the end.
Ultimately, videos too
Are only passed on to the next person
When they truly help people.
So
In the age of search and recommendation
Entrepreneurs must make a choice.
Keep running
In an invisible state,
Or
Explain once
And leave it for a long time.
Content
May not immediately increase revenue.
But
It answers the question
"What kind of person is this?"
First.
These days, I think like this.
"A person who is searchable
Is ultimately a person who is remembered."
And
A remembered business
Does not easily disappear.