When talking about developer branding,
many people stop at this point.
"I don't have anything well-made to show yet."
"I should write it when it's a little more complete."
"I'm embarrassed because it's incomplete right now."
So the record always gets pushed back.
After completion,
after organization,
when it's good enough to show others.
But ironically,
developers who brand well
always reveal the 'pre-completion'.
People trust
'someone who has had the same concerns' more than finished products
When someone shows a great result,
we admire it.
But we don't
trust them.
Because the process is not visible
in the result.
On the other hand, when you see a post like this,
people stop and read.
- "I'm still considering if this structure is correct."
- "I struggled between A and B here."
- "I made this choice, but ended up going back."
It's not because the completeness is low.
It's because people are exactly at the same point
of concern they are experiencing now.
Empathy creates trust,
trust builds a brand.
Revealing the 'in-between state'
is an act of revealing skills
Many developers misunderstand.
"If I reveal the incomplete,
won't it make me look incompetent?"
In fact, it's the opposite.
Being able to explain the in-between state
- knowing why this option exists
- understanding the pros and cons of each
- being able to articulate the criteria for judgment
This is not a lack of skill
but an act of revealing the depth of thinking.
There are many people who code well.
But there are few who can explain
why they coded it that way.
And in branding, what is remembered
is always the latter.
If you only reveal completion,
you always become a 'latecomer'
People who only reveal completed works
always fall into this pattern.
- There are already many similar posts
- Someone else has already organized it better
- The trend has already passed
So even if you write,
it becomes "something everyone already knows."
On the other hand, by revealing the process of consideration,
it's always in the present tense.
- The problems faced now
- The point where it's blocked now
- The choices now
This cannot be copied,
and AI cannot create it instead.
Common patterns of successful developers
When you look at developers who brand well,
they repeat this flow.
- Encounter a problem
- Ponder
- Organize criteria for judgment
- Choose
- See the results
- Look back again
And among these,
they share the 2-4 steps the most.
Completion is short,
process is long.
By repeating this pattern,
people start saying this.
"This person always thinks like this."
When this sentence comes out,
the brand is already being created.
Instead of teaching,
ponder together
Many developer posts
are not read for a simple reason.
Because they try to teach.
- "Do it like this."
- "The answer is this."
- "I've organized it."
This tone
creates distance.
On the other hand, if you write like this,
people follow.
- "I was very confused here."
- "I'm still considering if this choice is right."
- "At this point, I made this judgment."
Rather than a professor,
a colleague's words last longer.
Branding
is not about looking down from above,
but walking together from the side.
Let's start recording like this from now on
Let's not try to write a completed post.
Instead, write down these questions first.
- What am I most confused about right now?
- Why did these options arise?
- What makes me hesitate?
- What is the temporary conclusion at this point?
Just writing these four things
is enough.
There is no need for a correct answer,
and it's okay to be wrong later.
In fact,
incorrect records later
build more trust.
In the next post
In the next post,
I will talk about
how to express accumulated concerns and processes in a language that remains with people.
Not technical descriptions,
but technology translated into the language of life.
Why some sentences are memorable,
and why some are quickly forgotten.
Let's continue the story in the next post,
saying, "Don't talk about technology,
talk about experience."