When you decide to brand yourself as a developer, many people think like this.
"Post here,
post there,
if you get a lot of exposure, it will eventually work out."
So you write on your blog,
on X (Twitter),
on threads,
and post on LinkedIn.
But at some point,
you feel a strange fatigue.
"I definitely wrote hard...
why is there nothing left?"
The reason why branding doesn't work well
is not because of 'lack of exposure'
In most cases,
the problem is not exposure, but structure.
If you mistake branding
as 'making it visible a lot,'
you always stay in this state.
- Your posts are scattered,
- context is lost,
- thoughts are not accumulated
Ultimately, readers feel like this.
"I occasionally see this person's posts,
but I don't really know who they are."
This is not a matter of effort,
but because there is nowhere to build upon.
A 'home base' is essential for branding
Developers who succeed in branding
share one common trait.
They have a central hub where their content returns.
- Blog
- Personal website
- Newsletter archive
It doesn't matter what form it takes.
The important thing is one thing.
All thoughts
ultimately return to one place.
This place is
the 'memory storage' of your brand.
Other platforms are just 'megaphones'
X, threads, LinkedIn, community posts
are fundamentally distribution channels.
- Bringing people in,
- creating interest,
- asking questions
But if you focus your branding efforts there,
it always disappears.
Feeds flow,
algorithms change,
posts get buried.
So the strategy should be simple.
One home base + multiple distribution channels
Distribution channels
are bridges that bring people to your home base.
Without a home base,
the bridges lead nowhere.
Why 'accumulation' makes a brand
A brand
is not built on a single piece of content.
When people start talking about you like this,
your brand is complete.
- "This person always speaks from this perspective."
- "You need to read this person's posts in sequence to understand."
- "This person's thoughts are already accumulated."
This is the power of time.
A year's worth of posts accumulating around the same perspective
is much more powerful than one impactful post per day.
Changes brought by accumulation
When your content starts to accumulate,
strange changes occur.
- Writing becomes easier,
- criteria become clearer,
- it becomes clear what 'I should say / not say'
And at some point,
readers start asking first.
"I'm curious about
your thoughts on this topic."
The moment this question arises,
you are already a brand.
Starting like this is enough
You don't need to create a perfect platform.
You don't need flashy design.
All you need right now are these three things.
- Choose one place to return to
- Make sure all your content links back there
- Continue accumulating around the same perspective
Just by following these,
your branding has already begun.
In the next post
In the next post,
I will talk about
why the records you've accumulated
turn into 'trust.'
When you don't hide your mistakes and failures,
but rather structure them,
how people's reliance increases.
Let's continue discussing
"Why trust is a more important indicator
than the number of followers"
in the next post.