A few days ago, I uploaded a video.
It was about setting up Clawdbot — an AI assistant that runs on a Mac Mini and connects to Telegram.
Not a tutorial for developers.
Not a product demo for investors.
Just me, showing the entire process from npm install to the first message arriving on my phone.
The video that broke the pattern
Within 3 days, it hit 9,700 views.
For context, my typical video gets 140–260 views.
This one was 37 times higher than the usual range.
The click-through rate was 10.3% — YouTube flagged it as "significantly above average."
It became the #1 performing video across my entire channel.
And I wasn't sure why.
What I think happened
The Mac Mini M4 had been out of stock everywhere.
People were already talking about what to do with it.
Then here's this video saying:
"You can turn a $500 machine into a personal AI assistant that actually talks to you on Telegram."
It wasn't about the AI.
It was about the possibility.
The idea that a tiny box on your desk could become something that knows your schedule, reads your emails, and responds before you even ask.
The ripple effect
Here's what surprised me.
The video didn't just bring views.
It moved people.
YouTube referral traffic to my blog increased by 1,300%.
Visitors from YouTube to my company's website — a channel that previously showed zero — suddenly appeared with 18 new users.
My subscriber count jumped from 865 to 960 in two days.
40 away from 1,000.
These aren't just numbers.
These are people who watched a 10-minute installation tutorial and decided they wanted to see more.
The uncomfortable truth about content
I've written 50+ blog posts.
Most of them were carefully crafted, SEO-optimized, polished over weeks.
This video was recorded in one take.
Imperfect. Raw. Real.
And it outperformed everything.
Not because the content was better.
But because it was specific.
One tool. One machine. One use case.
No abstract promises.
Just: "Here's how. Follow along."
What this means for how I create
I've been thinking about content as a funnel.
Blog posts drive search traffic.
Social media drives awareness.
Videos drive... what exactly?
Now I know.
Videos drive trust.
When someone watches you struggle with a terminal for 10 minutes and still get it working — they trust you more than any polished landing page could achieve.
Watch the full video
Clawdbot Setup Tutorial! Revealing everything from installation to Telegram integration
If you have a Mac Mini (or any Mac, really), you can set this up in about 30 minutes.
No coding experience required.
Just follow along.
The best content isn't the most polished.
It's the most honest.